If you get your branding right, your business could reap the benefits for years to come. Branding could also be perceived as the business ‘identity’. It encompasses all the core values and beliefs of the company, instead of merely what it sounds or looks like. Branding for small businesses is significant.
A strong brand establishes trust and credibility with its customers. Being a small business has its own budget constraints. However, there are many creative and innovative ways which can help you in branding your business without spending a fortune. Here are some ideas which can be applied for successfully implementing branding for small business:
Know your Target Audience in Detail
The first step in building a strong brand is to research and know your audience well. You should be able to research their socio-economic profile, demographic characteristics, likes, dislikes, profile and requirements in details. The more you will be able to know about them, the more chances are that you can create a product which fulfils their requirements and needs. Also, start creating buyer personas for your customer.
Develop an identity of your own
The next step is to develop a brand identity and a voice of your own. A brand identity constitutes all the values you would want to be recognized for. It makes you stand out from rest of the people and a voice is the tone you use in copy or communication.
In the long run, having a strong voice is quite beneficial as it connects you with your customers and conveys to them your uniqueness in offering them something which others don’t. Do not try to merely emulate big brands or chains. Speaking to your customers in a consistent tone is essential.
Choose your Brand Name and Logo carefully
The recognition of any business starts off with the name of a business. The name of your business appears literally everywhere-your website, products, business cards, promotional materials and so forth. A distinct and recognizable name which also describes what you do can position you as a true leader. It is not enough to have merely a distinct and recognizable name, the idea is to create a buzz as it is an extension of your unique brand.
Next comes the brand logo. Logo should be related to its products and services reflecting your company. It is a public personification of the business conveying everything the company believes in. A distinct logo will help you in representing your brand to the rest of the world and gives your business a unique identity.
Have a Social media Presence Consistently
You must understand that to reach your target audience, social media is the place where you can engage your audience. The major social media platforms include Facebook, Twitter, Instagram, LinkedIn and Pinterest. Planning social media posts diligently catering to your audience on each of the social media platforms is essential for brand engagement.
It should be in conformance with the detailed data of the target audience so that you know well where to dedicate your resources. The posts should be in sync with what the audience requires and should fulfill their requirements from your products/services. To understand what resonates with your audience is the key of your success to establish a brand identity.
Making Customer Service a Priority
You cannot ask for more if you are able to garner happy customers! Keeping your customers happy should be the first and foremost priority. In fact, they can be your brand ambassadors and best source of referrals. Give your customers unparalleled customer service and they will not go anywhere else.
Making excellent customer service as the cornerstone of your brand will fetch you accolades. In fact, the truth is that it will save you money as word-of-mouth creates loyal customers and brand ambassadors who appreciate your brand, thus creating earned media in the process. Earned media is generated due to the distinct character of your brand, not due to something you paid for.
Delivering True Value
The reality is that your business model actually is the framework for how the company creates true value for its customers. Your internal chain of product leadership, operations, processing, sales and marketing all contribute to the creation of value. You will have to understand that your customers and prospects have an overwhelming variety of choices in the market, besides your brand.
Look out for new opportunities to create value propositions. Ask yourself questions, such as what value do you provide for your customers and how can you set yourself apart from the rest of your competition? In fact, try to determine which of those benefits are emotional. Big and popular brands tap into emotions of their consumers.