Video marketing has become a rage and one of the most popular ways of promoting your products or services. This reason is compelling enough for companies to build a strong video presence on various social media platforms. The only main hitch remains always is the unpredictability of getting views in the videos they have put… Read More »
Being a small business owner brings forth a zillion challenges your way! It is quite understandable that a small business has a limited marketing budget and at the same time, you need to market your products to remain in the fiercely competitive market. The biggest question arises in such a tricky situation is that how… Read More »
Marketing is a creative and a constantly evolving discipline which is an essential part of a company’s strategy if it does not want to be left behind in this fiercely competitive world. The Marketing Mix is basically a set of different tools used by marketers for determining a product offering. Since the 4 Ps of… Read More »
According to the Oxford dictionary, the term affiliate marketing is defined as “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals”. Have you ever asked yourself that What is Affiliate Marketing? In fact affiliate marketing is one of the most traditional and… Read More »
Being on social media has become the norm for everyone nowadays. One of the social media platforms which has gained its status as being one of the prime social media tools for audience building for individuals and brands as well is Instagram. There being approximately more than 200 million active users (and still climbing), isn’t… Read More »
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