Video marketing has become a rage and one of the most popular ways of promoting your products or services. This reason is compelling enough for companies to build a strong video presence on various social media platforms. The only main hitch remains always is the unpredictability of getting views in the videos they have put in so much time and resources. 

YouTube remains the second largest search engine globally. Today, we bring to you the best ways of how to promote your YouTube channel for increasing views, garnering attention and ultimately improving upon the existing ROI.

Giving Your Videos a Killer Title

The title you give to the videos is of utmost significance as this will help in grabbing attention of the potential viewers.

For doing that, you have to be smart enough to include prominent keywords in the titles keeping in mind their popularity on YouTube and they should preferably be in the first half. Write the description in a concise and interesting way which shouldn’t cut off in the displayed mode.

Considering Google Search Engine Results

You can use an array of optimization techniques for improving your rankings on major search engines. The first step to do that will have to be a reverse engineering of the SERPS so that you get the best video keyword research results.

This means you need to find those keywords which generate the best video results. Include your keyword in the title, description, tags, annotations and the video file you uploaded on YouTube.

Use Call to Actions

Why are you making videos on YouTube? We know that you are trying to either promote your product or lead the audience to your website. So it becomes all the more important for your viewers to know what you want from them. This will increase audience engagement. Add call-to-actions in the beginning as well towards the end of your video description.

The prime options are “Subscribe to my channel”, “Comment or Like my video” or “Leave your comments”. Be precise and have a crisp call to action for all your videos. Also, encouraging viewers can be done directly through the presenter of the video or by using end cards and end screens towards the end of your video. 

Creating Custom Thumbnails for the Video

 

Thumbnails are basically small images which provide a preview of the video. This makes it all the more important for the thumbnail to be of high quality and it should be a clear image. The image used should be attention grabbing representing theme of the entire video.

Other couple of things which you have to be careful while uploading your thumbnails are:  Having a resolution of 1280×720 and a minimum width of 640 pixels. Also, the image should be less than the 2 MB limit and the formats should be .jpg, .bmp. .png or .gif. You can create great thumbnails by using Canva which is an excellent platform for creating innovative graphics. 

Embedding your Videos

While uploading videos on YouTube there is an option which allows embedding. It means that if you allows embedding of the videos, people can publish the video on their own website or blog which will give you more exposure and views. Go to ‘Video Manager’ and then after clicking “Edit”, go to ‘Advanced Settings’ and then ‘Distribution Options’.  

Make sure the embed option is enabled. Do remember to specify on the video that publishers should credit your video in case they use it elsewhere. This is a sure shot way of reaching out to new audiences out there. In fact, for people who want to make it big really fast can also Make Money From Youtube With No Filming, No Marketing and No Website by joining certain programs.

 Creating Playlists

You must utilize the Playlists feature provided on YouTube.  Playlists will make your viewers consume more of your content. They will find your content much easily which will help in increasing search rankings.

With a playlist in place, as soon as your video ends another will begin by Autoplay. In fact if you have a collection of a good number of videos, you can create a custom list which will be comprised of all the existing videos. This is a great feature for encouraging your audience to play all the videos which you would have included in the playlist. Playlists can also be a wonderful opportunity to target keywords.

Using Annotations

Although, YouTube did also plan on introducing end cards, annotations is a feature which enables you to include more info in the form of call out boxes that pops up up while a video is on.

Using annotations is a result oriented way of telling people to subscribe your channel or even join your growing mail list. This feature is available in the ‘Video Manager’ settings.

Increasing your Engagement with the Audience

If you want to popularize your YouTube channel among the audience, you also will have to increase your engagement with them. This will include responding to the comments which people send you for the videos, creating videos as per their requests.

Running contests is an effective way to create loyal viewers and thus to increase the number of subscribers. YouTube users absolutely love contests and giveaways so make it easy for them to enter a contest by simply asking for a subscription or leaving a comment.

Your prize should be related to your YouTube channel. Else, it will be a futile exercise and a wastage of time and resources with a handful of people who simply are interested in grabbing some freebies.

Leveraging Email Marketing

 Email marketing is still considered one of the best ways for conversions. If in case you are already into utilizing email marketing, letting know your audience about the latest updates by reaching them through their inboxes is an absolutely effective way. This will keep them updated about your latest videos uploaded on the channel.

Connecting Accounts

A neat way to promote your channel is to connect your Facebook and Twitter account with the YouTube channel. This will publish videos on these platforms simultaneously whenever you publish and videos can be seen by your friends on both channels.

To enable this feature. Go to YouTube settings and from their select “Connected Accounts”. Enter all the info they ask and give permission to YouTube for publishing content on both of these.

Getting Active in the Community

YouTube has a huge community of its own. You can reach the community at https://bit.ly/2Fm5nYd. This basically comprises of people who love watching videos and people who enjoy making videos. Your involvement in the community is vital as other members will begin recognizing your name or brand name when you actively participate in the discussions.

Adding comments on other people’s videos is not simply a wastage of time. It is rather a window of opportunity to actively get involved so that people understand that you are providing value to the community.

Going Live on YouTube

Live videos have been quite popular nowadays and it looks like this will continually grow with time. Instagram, Facebook and other popular platforms are encouraging live videos. YouTube has lately shown a growth explosion in the demand for live videos.

So why not utilize this trend to keep it going? To have an idea, take a look at top brand and the ways they are utilizing live videos for promoting their new products or services. Some of the ways people are using this feature is through webinars, organizing live demos and more.

Advertising

Last, but not the least way of promoting your YouTube channel is to advertise to your specific targeted audience and for that you will have to keep aside a specific budget as per your requirements.

Running a Google Adwords campaign for improving upon your video’s performance and garnering more views will commence its job of taking your channel across more people and accentuate your growth. Start with a low budget and see how it helps in increasing your channel popularity. Adjust or increase the budget if required.

You’ve got it all here!

So these were all the major methods well explained which can help you gradually to skyrocket the popularity of your YouTube channel. Take one step at a time and see how well you can leverage everything to attain the kind of viral popularity you desire for your YouTube channel.

Start to post consistently on a regular basis such videos which provide real value in their content. Stay passionate and enthusiastic about your channel while also utilizing all the social media platforms for spreading the word and you will witness the surge in the growth of your channel.

If you are a would-be entrepreneur or an aspiring startup, have a look at this video to learn about some of the ways to start a business with no money.