Significance of Digital Marketing

significance of digital marketing

There is little doubt in the fact that all of us are shifting from analog to digital in every sphere of our lives. In fact, digital is fast catapulting past the age old traditional analog system and all of this is happening at a breakneck speed. What is digital marketing? Marketing of various products or services done digitally using digital technologies, such as the World Wide Web, mobile phones and other digital based mediums as well is known as digital marketing.

With time, companies have now started realizing its significance and the overall effect of using digital marketing, which has umpteen advantages compared to the traditional marketing methods. Very soon, it is much understood that digital marketing is undoubtedly the future of marketing. Have you ever wondered about the major advantages and significance of digital marketing? The answer to this question is manifold and has a lot many attributes to it.

More Effective

In fact, digital technology has become an integral part of everyone’s lives. The first and foremost advantage stems from the fact that due to advancement in technology, digital methods of marketing are much faster, agile and more effective. They are more versatile and can reach people in any part of the world. The major forms of digital based marketing includes varied formats such as blogs, search engine optimization, social media marketing, email marketing, website designing, pay per click advertising, mobile marketing and so forth.

Cost Effective

Digital marketing is much more cost effective in comparison to the traditional offline methods of marketing. A social media post or a promotional email to your prospects can be sent at a fraction of the cost you need for sending traditional forms of marketing to your audience. This becomes more critical in case of small businesses for whom budget constraints are a common and recurring issue.

Tracking of Results

One of the most significant and crucial benefits of digital marketing is the ease with which results can be tracked and monitored as well. Without tracking and monitoring, you can never assess the effectiveness of your campaigns. Instead of conducting expensive marketing research, all you need is to use standard analytical online tools which will enable you to measure the success of your campaigns so that you can know the shortcomings if the results were not as per your expectations. This gives you the advantage of planning out your next marketing campaign more effectively.

The Mobile Consumer

significance of digital marketing

With the continuous advancement of technology, people are spending more and more time on their mobile gadgets as alternatives to laptops and desktops. In fact, Browsing the internet on their mobile phones has become one of the most frequent activity used by people all over the world. Since this group is one of the largest, it is somewhat become imperative to use a marketing method which caters to their requirements while they are on their mobile devices. Digital technology does exactly that.

Social Media

By incorporating a social media strategy in place, you can help your business grow faster by leaps and bounds. In fact, social media is everywhere. Social media drives traffic to your website and also increases your popularity. All you need to do is to continue updating your target audience, prospects and present customers with the latest news about the company, along with information related to your niche and industry you are in. The frequency of updates should be planned out to strike a balance so that on one hand, you take care of not overwhelming them with posting more updates than required and on the other hand, you remain in their memory by posting updates which brings value to them.

Eco Friendly

In comparison to the age old traditional methods of marketing, digital methods are much more ecofriendly. There are no perishable materials used which may cause harm to our environment, which otherwise is a significant issue for sustainability in this modern world. Everything on digital marketing is done over the Internet which means going paperless has umpteen advantages.

significance of digital marketingDigital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback and information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.

It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not just a wise investment decision – it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business.

Earn People’s Trust

Testimonials from satisfied clients and social media signals which enhance the trust factor for your business is important in digital marketing. Clients will trust you when they get to read an online testimonial and they see positive reviews on various social media platforms. Positive recommendations by jubilant clients who have used your product can make an enormous difference to your business. Understanding the growing significance of Digital marketing helps in increasing that trust and for growing your business.


To conclude, accepting the need to adopt digital marketing is a crucial step for marketers for all over the world. At the same time it is quite important to estimate the channels the company can utilize for promoting its products and services digitally. The fact is that the digital footprint of a business has become of paramount importance, and more than the physical footprint. Having skilled people on board or as consultants is essential for effectively developing marketing campaigns to see the results. If you have a strong desire to overtake your competitors, digital marketing is the way to go for a glorious future and to improvise on your marketing reach for the target audience.

One thought on “Significance of Digital Marketing

  1. Nice read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thank you for lunch!

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