PPC is Pay-per-click, a form of internet marketing in which the advertisers pay an amount of money every time any of the ads are clicked on Google search results. It is a paid way of buying visits to any intended website, rather than trying to organically earn those visits through organic methods. Quality Score is… Read More »
There is little doubt in the fact that all of us are shifting from analog to digital in every sphere of our lives. In fact, digital is fast catapulting past the age old traditional analog system and all of this is happening at a breakneck speed. What is digital marketing? Marketing of various products or… Read More »
If you get your branding right, your business could reap the benefits for years to come. Branding could also be perceived as the business ‘identity’. It encompasses all the core values and beliefs of the company, instead of merely what it sounds or looks like. Branding for small business is significant. A strong brand establishes trust… Read More »
Entrepreneurship was once upon a time considered to be purely a man’s domain, it is no longer the case now in this rapidly changing digital technology age. The tide has shifted and women have started emerging as highly successful entrepreneurs. The numbers of women in business has increased manifold and thus Female Entrepreneurship is on the… Read More »
Running a business for startups in an office space which fulfills their needs is indeed a challenge for them, especially in the first few years. Running a business from home all the time is at times isolating for few business owners. What is right for you depends on the type of business you are running… Read More »
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