Social Media Analytics Tools

What is social media analytics? In simple words, it is a process of gathering all the data from your company’s social media platforms for helping in creating your marketing strategy. From a small startup store to gigantic multinational companies, presence on social media has become an essential element. In case you have a social media presence, how would you measure the success or failure of your campaigns…you need to know all of that!

You need to answer that what are your top performing Instagram posts…how many likes did you add on your Facebook…and whether all the applied strategies are ultimately translating into leads or not. We are presenting to you our favourite social media analytics tools.

BuzzSumo

BuzzSumo is a fantastic tool for performing analysis regarding social performance on the posted content. It can tell you the number of shares your post received and when you enter a keyword, it will show you the top content being circulated on social media which enables you to look up on the latest and trending content.

You will be able to assess you brand’s social media performance by using this tool. BuzzSumo makes it possible to know which type of content has performed best on each social media channel based on the publish date, country, date, language, content type and more.

Sprout Social

With Sprout Social, you will be able to efficiently perform a detailed analysis of performance across social media platforms, including Twitter, Facebook, Instagram and so forth. Having a single platform to assess your performance across all these channels instead of having it on multiple platforms is much easier and a sensible thing to do. This tool is therefore a must have for every brand, whether big or small.

Buffer

An efficient tool, Buffer lets you track all your posts on social media which you make through its platform. This tool allows you to know the engagement numbers for your posts on various social media channels such as Facebook. You will be able to know the posts which received the maximum clicks, the posts which received minimum clicks and filter your posts by type.

Social Mention

This superb social media analytics tool is available in a FREE version which is of course great! It is a developed real time platform which allows a detailed analysis of social media. The best part about this tool is that it aggregates content from various sources across the world into a single stream.

By using Social Mention you are able to track as well as measure about what is being said about your organization or a product or any topic under the sun across social media landscape. This tool monitors 100+ social media platforms and also offers a real time social media and analysis service.