How to Grow Business on Instagram

The way businesses are conducted in today’s age has dramatically changed ever since the internet become available commercially.

With the advent of social media age, online platforms & mobile marketing have become the major sources of promoting businesses.

One of the most popular channels for increasing customer opportunities and growing brand awareness is Instagram. Here, we bring to you the best ways to learn how to grow business on Instagram.

Posting Attractive Images

Instagram is a visual social media platform. The key to being successful using this will be to offer your customers beautiful images which invite attention and are visually appealing. They should also be preferably unique in design and appearance.

Creating Quality Followers Rather Quantity

 

Having tons of followers in your business account can be an asset but do make sure that you have quantity followers as well so that they can be converted into customers.

Instagram boasts of having one of the best conversion rates compared to many other social media platforms. Conversion means the number of users who become leads or later customers after seeing your account.

Identify who your clients are that is vital for getting your product or services promoted on Instagram.

For that you will have to spend some time identifying who you are interacting with and then creating curated content to cater to their requirements.

Utilizing Video Content

Video Content across social media platforms has grown by leaps and bounds in popularity. Users find videos to be informative and entertaining as it has a much higher engagement rate compared to simply having text or photos.

Using video on your Instagram as a vital part of your marketing strategy adds value for increasing your reach across your audience.

Creating valuable content is what will make your intended target audience revisit your Instagram handle. The increase in trust in turn, increases the number of loyalists and advocates for your product.

Making use of Curated Content

Creating content from scratch every single time for your Instagram posts can be quite challenging and time consuming as well.

An effective tip would be to source viral content from other Insta feeds. Do that only after making sure that those resonate with your intended audience and make sure you mention the creator and the source you got it from.

It all boils down to creating value for your audience while crediting another business for those specific posts.

At times you could also find yourself in a potential partnership with another business while sharing the audience with each other.

Posting Consistently & Regularly on your Feed

 

Consistency & unique content are essential to garner a targeted audience on your Instagram handle. When you post consistently, it helps building a relationship based on trust with your visitors.

This goes a long way to pull in the audience you are looking for which ultimately become leads and then customers while driving sales.

Create the Right Content Mix for Instagram

For creating a huge number of followers, you surely need a relevant and intelligent mix of content which adds value and creates audience engagement.

So you will have to leverage different types of content and variety. This includes live videos, quotations, live videos, company events or announcements, photos and even eye-catching collages or visuals.

Use Relevant hashtags

Hashtags have become vital for the success of social media platforms especially for a visual platform as Instagram.

If you are not using hashtags in your posts, you are losing out on numerous opportunities which otherwise could have helped in increasing your followers.

You must learn and understand using only relevant hashtags for your brand else they will not be of any use.

You can try creating a balanced mix of popular and unpopular hashtags which will bring astonishing results with time.

Getting Influencers

Influencers are usually celebrities, experts or famous people in their niche who have a humongous fan following on Instagram. Endorsements of brands by Influencers are a great way to grow a brand exponentially on Instagram.

It is vital to choose a relevant celebrity for tying in with your brand for promoting it. At times micro influencers prove to be a better way to provide higher engagement rates as they can be more specific to any brand.

The selected influencers bring their brand awareness along with consistent posting and a personal touch for promoting the specific brand.

Get your Visitors Generate Content for you

 

Instagram is a great platform to use ample opportunities for creating content through your customers or visitors to generate audience engagement with your brand.

Some of the ways you can increase visitor interaction is through likes, comments, regrams, tags and of course last but not the least creating Instagram stories.

You can also consider creating a unique hashtag and asking your audience to post a picture using that specific hashtag.

Posting the best ones on your Instagram account can help your content become hugely popular.

Also another way to generate popularity regarding your brand is to regularly feature or highlight real employees talking about their positive experiences while working for the company, or narrating interesting stories about their families.

Any new events being held in the company and launching new products/services also arouses interest within the intended audience.

Using Live Videos

Using Videos on your Instagram feed itself can increases your views drastically due to increase in audience engagement. I can’t emphasize enough about the significance of using videos regularly in your posts.

One of the interesting features which Instagram offers besides uploading regular videos is streaming live videos with your visitors.

Watching live videos is definitely more appealing and popular with the audience.

Some of the best instances to use this great feature includes: launching a new product, Q&A session, interviews with executives/employees or showing office tours add interest and appeal

Shoppable Tags & Instagram Ads

Instagram is being used by businesses to sell their products and this social platform has turned into a huge marketplace or an online shopping platform.

Shoppable tags on posts are an awesome feature provided on Instagram which helps in creating shoppable tags on posts.

This becomes a convenient source of selling products in the posts directly by using the App. They ultimately help in convert followers into buyers and increase sales manifold through the Instagram App.

Ever since Instagram was purchased by Facebook, Instagram Ads have become all the more effective and comprehensive than ever.

Any type of consumer product or service which uses Instagram for its promotion will be able to see effective results for getting in front of their intended customers.

Conclusion

So we have seen that how you can leverage Instagram for increasing audience engagement and promoting your brand.

The methods mentioned here can be useful for you in learning about how to grow business on Instagram.

Instagram should represent your brand in such a way that the audience develop a strong connect with your brand.

Applying all the strategies mentioned above will not fetch overnight results. However, once you have all your strategies and methods in place, with passage of time you will be able to reach out to your target audience.

Instagram is the perfect social media platform to use it as a part of your digital marketing strategy. It can be extensively used to showcase your brand & get the desired results you are looking for.

Looking for some useful social media analytical tools? Watch this video!