A powerful platform like Facebook offers unlimited potential for promoting your business.  If you have a Facebook Page, getting maximum number of likes is a critical part of your strategy for gaining social media success. Here, in this article, we provide major steps and ways of how to get more likes on Facebook and garner immense popularity.

Nevertheless, with cut-throat competition and more than 2 billion Facebook users all across the world, crafting a well-executed plan for increasing the number of likes is quite natural. 

Incorporating Effective & Compelling Videos

“Seeing is Believing” – this old adage holds true even now in today’s world of changing technology. Videos are the future of content marketing. Adding videos in your campaigns surely adds that pinch of salt and generates interest in the mind of your audience.

This in turn improves the overall performance of your campaigns or organic posts. You have to make sure, though that you are giving your audience original content which in turn provides them real value.

Another thing which as a Facebook marketer you should follow is to keep the videos short and which delivers your message in a crisp and subtle way at the same time. The first 10 seconds of the video is super significant so make sure that the message is delivered within that cut-off.

At times, for making the video capture more eye balls, behind the scenes footage that captures success stories also plays a crucial role in making your video popular.

Defining your Target Audience

Your most effective strategy for bringing likes to your posts and Facebook page should be an attempt to reach out to a specific target audience. These should have the potential of becoming your true followers and fans, rather than aiming at one-off likes from online users.

For doing this, you need to know about the tools and techniques for reaching a specific audience instead of the wide audience of Facebook users from all around the world.

Effective and Compelling Ad-Copy

Ad-Copy which impresses the audience and implores them to click on it makes a lot of difference. How much effective can you make your ad copy is a major challenge.

If you are able to grab their attention by putting up an attractive piece of headlines that will do the trick! In this way you are bound to get more likes. Your expression and the way you convey the message out there makes a whole of difference.

Include Attractive Photos in your Posts

Images add character to your posts. Visual impressions are highly significant when it comes to a visual story telling medium like social media. Therefore it is vital that you select images of the posts as well as your Facebook Page very sensibly.

For your Facebook page, make sure that the company profile has a compelling image which captures the essence of your brand. The right selection of images can also become a major reason for your audience to like your post and the Facebook page. After all, a picture speaks a thousand words…

Creating Posts which encourage people to share

The amount of time youth spend over the Internet has tripled in the past decade. During this, if they like something specific they have a tendency to share that with others. Same is true for great Facebook posts which have awesome content.

Isn’t that a great way to get more and more likes for your Facebook posts? So start creating posts which are different and unique to catch the attention of the younger population. This way your posts will be shared exponentially.

Call-To-Action

Including a Call-To-Action along with all your pots surely helps in spreading the word around and helps getting you more likes for your Facebook account. Ask you audience to share, comment and like your post when they see your post online. This is a great and effective way asking them to like it in a straightforward way as this way they are more likely to do that.

Ask a Question in your Post

Ultimately it boils down to grabbing the attention of your viewers to get more number of likes. It has been seen that interactive content is much more likely to catch attention of the viewers compared to a conventional post. Holding polls, giveaways, contests and offering freebies are all offshoots of the answering the question asked in the post addressed to the audience.

Getting Yourself Engaged with other Pages

Start engaging yourself with other people who have Facebook pages and the ones who fall within your niche and area of interest. Another way is to leave regularly your opinion, thoughts and comments in response to others people in your niche. Commenting from your page (if you have one) rather than from your personal page will be a better initiative.

Having said that, doing this makes you more popular and recognizable while will enable you to garner more likes in your own posts. Your contribution by using comments or unique insights as a response to the posts being published within your industry will make you more visible and sets you apart from others.

Creating a Facebook Group

Facebook Groups exist for bringing together people who share the same interests across the globe on one platform. Creating an industry related group for seeking interaction with other people by chatting or comments for their opinion is vital.

This does help you achieve the level of engagement for building relationships and entail trust among members. In this way you will be able to promote and reach out more and more people which will give you the opportunity to generate more likes for your posts as well as your page.

Cross Promote Your Facebook Page

Though Facebook is one of the most popular social media platforms, there are a variety of platforms out there including Twitter, Instagram and others which can indirectly help you in promoting your posts.

If you have a decent size of followers existing in both of these platforms, you can utilize this and let people know that your Facebook page exists or promote each of the Facebook posts on these platforms. Let them know about your Facebook Page and ask them to like your posts or follow your page (in case you own one).  In such situations Call-To-Actions make a remarkable difference for increasing public engagement.

Inviting Existing Contacts

Facebook provides a way to invite your personal contact for liking your page. Instead of sending out invitations on a mass scale which can bring unwanted results, the best way is to create messages individually while explaining the real value you think the post will bring to your Contacts.

If you are an entrepreneur, in that case you should encourage employees from liking individual posts for your Facebook Page.

Optimizing for the Facebook Page and the ‘About’ Section

 

This is useful for people who own a Facebook Page. Using relevant keywords which are relevant to your niche in the title and having a completed and up-to-date profile all are vital factors for optimizing your Facebook Page’s SEO.

You should include your website link where you want people to land from your profile page. The About section should be complete which allows you for providing required details about your business.

In fact, if you optimize your profile page from SEO perspective you are likely to appear in search engine result pages when people search for info related to the product or service you are selling.

Conclusion

Facebook Analytic tool known as Insights can also give you a clear picture regarding the performance of your posts which will ultimately help you in crafting your next steps for your Facebook strategy. Learning from your shortcomings is a sure-shot way to improving your performance fir the future for your fans out there.

Facebook continues introducing new features and updating its interface from time to time. However, it is important to keep in mind all the principles outlined here which will help you in increasing audience engagement, gaining more followers and ultimately more likes.

Watch the video below which shows some of the most popular social media analytical tools for helping you to measure your social media success!