Marketing Tips for Ecommerce Websites

Whether your company is a budding startup or an established organization, it is highly imperative that your company keeps up with the latest marketing trends to stay on top and in sync with the changing market scenario.

Applying the latest marketing techniques for e-commerce website and investing in them is a significant milestone. Here are some of the top marketing tips for ecommerce websites and tactics for reaching greater heights of success:

Personalization of Customers

Today’s contemporary customer wants a personalized shopping experience online which is relevant to their specific needs. The more relevant offers you offer to your customers, the brighter the chances will be that they will be buying your stuff. The customer’s past browsing history, buying preferences and interests are significant indicators so that you can send them even personalized email marketing messages. Relevant offers will increase the chances by manifold that your visitors will buy your products.

Having Closeout Sales 

Products on your ecommerce website which remain unsold can in the due course of time cut down the cash flow and affect your sales. Due to this reason, it is highly significant to have closeout sales to continue the cash flow and thus the momentum. This also incorporates stock items that are perishable, seasonal or remain unsold online in more than a month. A sensible approach in such cases will be to offer heavy discounts for helping you to sell them out and also attract new customers as well.

Upselling your Products

It has been observed that upselling products helps in increasing sales.  At times online customers remain unaware about the availability of better products or that a better product is available for better fulfilling their needs. The higher price should be justified by the quality of the product and it requires to be better than the original.

Optimizing Layout of your Website

The interface of your website is your mirror displaying your organization to the outer world. The layout, the arrangement of various website elements and the overall appearance along with the way you have planned out your navigation for website visitors makes it sure it’s simple and user-friendly to check out the entire website without any hitches. The way you exhibit your products on the website for the customers is quite a significant factor leading to the total sales generated on your website.

Implementing a Loyalty Program

People like to get appreciated when they spend money on buying your products and introducing loyalty programs brings them back to your online store.  Loyalty programs are wonderful catalysts for bringing back people back to your website for doing purchases and they are ready to even spend a little bit of extra money while receiving a reward in return.

Using Live Chat

Using a live chat service definitely gives your customers an opportunity to ask more specific questions to you and enables them to express concern about anything which they purchased didn’t live up to their expectations. In fact, customers might also have questions before making any final buying decision.

Offering live chat will enable you to know all the minor and major problems your customers are experiencing. In fact it has been found out that by providing a live chat service, organizations have observed an overall rise in conversions while shopping online.

Offering Free Shipping

It has been shown by several studies that there are a plethora of benefits associated with offering free shipping. It has been found that online shipping is something which online shoppers appreciate and they are likely to buy 4 times more from a website offering free shipping. Giving away seasonal promotions with free shipping or discounts on shipping is something which you can use for increasing your sales.

Sending out automated emails

One of the most effective, simplest and proven methods to reach your customer base is through email marketing. Providing useful content within the emails is a sure shot way to generate interest in your audience. Making them personalized and offering useful promotions at the right time along with discounts or seasonal give always are also effective ways to socialize and keep your audience up to speed with the latest happenings in your organization.

By automating your emails you can be absolutely sure that your intended audience is receiving all of your emails out there and you need not bother about the hassle of reminding yourself about sending out emails.

Automating your entire email marketing strategy which is also based on pre-set triggers helps you to send timely and relevant messages for instance if as a customer, someone abandons his cart, immediately an email will be sent to him reminding him about the incomplete task so that he can re-visit the website and complete his purchase.

Using Opt-In offer pop up for your audience

Pop-ups are a great way to sign up for your promotional deals or newsletters. This increases the number of contacts and also escalates sales in a short period of time. A prospective customer who might have visited your website and about to buy from your site may be influenced by the attractive opt-in offer, though you will have to ensure that you catch their attention before they leave your website.

The more people who give out their email addresses at opt-in, the higher chances are they will most likely to make a purchase on your website. Pop-ups make sure that visitors sign up for your mailing list which is an integral part of your email marketing strategy.

Including Product Reviews

You can definitely increase your e-commerce conversion rate by including product reviews and ratings which enable your audience to take a final decision before buying the product. Product reviews are basically type of testimonials enabling you to know what people think of the products you are interested in buying. 

Ratings also reflect the quality of that product or service. Specifying products and review can boost your sales and increase your customers as mentioning ratings also enable the future purchaser to know the assessment of verified buyers about the specific product and a solid form of social proof. These are all the crucial marketing tips for ecommerce websites which can prove to be a savior and help to quadruple sales.