Online reputation is vital for any brand. Monitoring what users say after using your product or service has become essential nowadays. In this article, we will list and discuss the top online reputation management tools (ORM) which can help you protect your brand so that you are able to combat the effect of negative stories, reviews or comments.

Online Reputation Management helps in monitoring online reputation. It also addresses content which has damaged a brand’s reputation in the digital sphere. Addressing negative instances are critical and damage control is essential. So, do keep a track of your online reputation, while highlighting positive references of your brand out there and neutralizing the repercussions of negative sentiments. 

Google Alerts

Google being the giant search engine it is – holds the most important position in presenting search engine results. The tool “Google Alerts” can tell you about any new instances of your brand being mentioned. It also tells about your product names being mentioned if you are concerned about your online reputation. You have to perform a few steps for setting up the Google Alerts and once you set them up, it can help you start off with these alerts or notifications.

Go Fish Digital

By using the Complaint search box offered by Go Fish Digital, you can perform search for negative reviews on more than 40 websites simultaneously. By using this particular online reputation management services you will be able to check and know what all is being mentioned about your brand in the online world.

Just make sure that you periodically check to make sure that nothing new has come up which can have negative repercussions on your reputation.  This lets you know details and have a deeper insight into how people are complaining about your brand and what all you need to improvise on. In the end, it helps in developing an in-depth and effective strategy.

Mention

Mention is a more thorough and robust form of Google alerts. Isn’t it nice to receive daily updates of wherever your brand is mentioned online? The good news is that when you use ‘Mention’ you can get live updates including every social media platform, blogs, reviews and even forums. You also have a great advantage of knowing detailed analytics and comparing with your competitors too, keeping in view various factors.

Review Trackers

Review Trackers is a popular paid tool for keeping a track of the reviews written by your customers over the Internet in any part of the world. It keeps a track of more than 80 websites and the reviews published across them. It has a great feature of sending reports by email to you for keeping you updated. Review Trackers has a dashboard so that you can collect all of the reviews in one place. This helps companies to literally listen to the opinions or online complaints of their customers.

Keyhole

Keyhole is one of the most popular and reputed resources to monitor your social media reputation. This tool also monitors blogs and news based articles while sending you notifications in case someone makes a negative post regarding your brand. The dashboard provides in-depth details with respect to your brand, your major competitors, trending topics, influencers and others.

ReviewPush

ReviewPush one is a paid monitoring service, but at the same time does have a free trial which is a plus point. What this tool does is that it looks for new brand reviews of your brand across the major platforms such as Google, Facebook, Yelp, Yellow Pages and others.

It also provides email alerts and notifications in case something comes up over the online sphere regarding your company. This enables you to respond to any review directly from your inbox.

ReviewPush also has a provision of having analytics features for understanding the nature of your online comments – whether positive or negative. This software helps businesses in multiple locations to monitor all major social media sites and you can make use of multi-level reporting.

Reputology

 

Reputology, as its name suggests is used by companies to protect their reputation on the web. This tool also does help you in finding for brand reviews all over the Internet and as part of your online reputation strategy. Tracking online reviews can be done real time by using this.

In this modern era of changing technology, people do rely on reviews for trying out any product or review. A major advantage in using this tool is that you can monitor each location separately.

The tool delivers all of the reviews in one place and within the same platform. If you have more than one location, you will be able to decipher the reviews of each one of them separately. You can thus  look into the reasons of the difference in the reviews, why some are doing well and others are not.

Measure your brand reputation for various locations. Another feather in its cap is its availability to integrate with HootSuite and other social media management tools.

Brand Watch

Brand Watch is an enterprise level analytics tool. It is undoubtedly one of the more expensive reputation tools out there. It has various unique enterprise features including trendy topics, image recognition and more.

This tool offers a detailed analysis of the section of people who are talking about the brand over the Internet including occupation, location and other demographics. This tool also possesses a handy tool called as Vizia which helps you visualize your brandwatch data.

Reputation.com

This is an online reputation management tool which is specially designed for bigger companies for managing and monitoring their online reputation through an array of multiple solutions.

Some of the best services which they offer is in-depth surveys, online review facility, business listings which help companies make life easier for finding customers and arranging for customer feedback through reviews. Bringing about targeted changes which mention about positive reviews by identifying strengths and weaknesses is another change which companies attempt implementing.

Chatmeter

 

Chatmeter is quite a useful tool for helping companies improve their customer experience for various locations. It also helps them to analyze customer feedback. Besides chatmeter enables brands to receive notifications as soon as there is new content about them anywhere on the web.

In fact another coveted feature of Chatmeter is its ability to enable companies to spy on their local competitors. With the help of a widget, you can also share reviews published online on various websites on your own website’s pages. It offers a simple and convenient way to respond to your online reviews on a daily basis.

Conclusion

All the tools and services listed above will help you monitor and manage your brand anywhere on the world wide web. They all will surely help in monitoring and watching how and where all your brand gets mentioned.

This will overall help you to improve your reputation and also will enable you to neutralize the negative effects of reviews which are not positive. If not corrected quickly can result in tarnishing of the brand’s image in the market. For this you need to remain alert and make use of these programs regularly which will save hours and hours of your valuable time. Select the one that works best for you!

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