If you are looking at using a new social media channel for promoting your website and to bring in loads of targeted traffic, look no further. Reddit boasts of a huge audience of more than 330 million unique visitors every month. It is a platform which allows users from all over the world to post and discuss their best content online. Here are the best tips regarding how to use Reddit for marketing your product.

What is Reddit?

Reddit indeed is a cool mix of useful links, news, and social commentary which sounds like an ideal place for promoting a website. For all those who are into digital marketing or internet marketing, Reddit is quite a familiar term used for social bookmarking.

It can also be understood as a complete user generated content platform. Reddit has the ability to get ‘downvoted’ or ‘upvoted’ as per the users. The content submissions change constantly. The only thing which you have to take care of is to dissuade from blatantly promoting your product or service else your account may be banned. 

How to get Started

How does Reddit work? For becoming a Reddit user, you can get started by registering an account and verifying your email. With time, as you submit links or participate in the community chats through commenting, you build up “karma”.

This Karma is an indicator of your standing in the community. The more karma points you accumulate, he better it is for your status on Reddit as you tend to get noticed by fellow Redditors.

Increasing your Karma Score

You can increase your “karma” score on Reddit when you continue making significant contributions by commenting or providing expertise opinion on various queries.

The more upvotes you get, the higher your ‘karma’ score will be. Your frequency of actively posting and the quality of content you post.

As a new user, don’t be too much worried about increasing your karma score. Simply be a genuine user while bringing real value to Reddit viewers through useful links.

You need to also interact regularly with the community and contribute your genuine comments. Do all of this regularly and you will easily have more upvotes and  a high karma score.

Types of Posts on Reddit

Reddit has two types of posts on its website. The first one is “links” which directs users to a different website and secondly, text posts which are hosted on Reddit. Now which one should you opt for?

Well, it depends upon your objective of posting on Reddit. If you want to increase traffic on your website, select ‘link posts’. On the other hand, if you would want to get into link building ‘text posts’ are the better alternative.

In fact, Reddit also has another feature called “AskReddit” which is quite a popular subreddit. Remember to always monitoring those topics.

You can also answer various questions posted on AskReddit and share your expertise with the intended online audience. It is advisable to also include links to various websites and present the answer to any query in a very interesting way.

Find the Right SubReddit

Reddit is further divided into Subreddits which consist of various niches, threads or smaller communities. There are two types of SubReddits. You can select from niche subreddits which has a limited number of subscribers. On the other hand, you can also go with the other subreddit – “big subreddits” which has the potential of generating a ton of traffic. 

Make sure that your text posts are in sync with the “subreddit” where you are posting. It is vital to note down that posting to the correct subreddit is extremely important to make sure that you don’t get downvoted.

You can submit your text post or link post from these subreddits which generate a ton of targeted traffic. Ultimately you will have to decide upon the one which best fulfills your marketing objectives.

 How to Avoid Getting Banned on Reddit?

If you want to extensively promote your website and are always posting your own website links, this could land you into deep trouble! In fact they could ban your Reddit account.

There are some measures you can avoid totally. For instance, never ever submit the same monotonous comment several times to different subreddits.

Avoid submitting links always to your own website. Also, never ever share anyone else’s private info and avoid using promotional tactics repeatedly.

If in case you continue doing this, Reddit will most probably screen all the history behind your submitted posts. It will also unearth whether you are a marketer with the sole objective of advertising their website. Simply put, avoid constantly promoting your website.

Using Reddit for Marketing

You can generate massive traffic on your website by using Reddit if your web content is original, unique in itself and useful for readers. If you are able to generate posts that are interesting and informative, it will go a long way to bring in umpteen visitors on your website.

The good part about promoting your website on Reddit is its popularity and its user base. If any post  reaches on the first page, chances are 100% that it is going to be shared across Reddit and much beyond the platform.

Lastly, you should do your bit of research into what kind of subreddits are popular within your niche. You have to get yourself familiar with the audience on Reddit.

In this manner one has to ultimately learn customizing your content to the subreddit you are posting in. By doing this, you will be able to capture all those reddits which are really worth selecting for your content while submissions.

Reddit Marketing Tools

Some of the useful marketing tools on Reddit for measuring your performance are ‘Reddit Performance’. This tool is used for tracking your performance on all your posted content. Another one is the ‘Reddit Enhancement Suite‘ which makes it possible for tagging users and enables you to watch positive responses of users to various posts.

Conclusion

The best way of maximizing your returns by using Reddit is to use it frequently. Make sure that you interact with it regularly. You can post amazing pictures, videos and even upvote all those relevant posts and comments.

Upvoting dramatically helps you get your content on the top of countless posts submitted every minute on Reddit. The principle remains the same as the others. The more content you post, the more your post will reach out to the online audience.

For small businesses, do you want to learn the best marketing tools for promoting your business? Watch this video!