If you are looking for a fast and proven way to skyrocket your traffic, you need to incorporate a rock solid video marketing strategy in place. As a website or a business owner who would want to drive more conversions and traffic to his website, watch out for these innovative tips for video marketing to get huge conversions. 

Video Marketing as we all know refers to recording and posting a video online for promoting a business. It is done with the intention of fulfilling your business objectives. How do we embark on a route to a successful video marketing strategy? What keeps a viewer engaged? Here is a list of the major methods of crafting it for your business.

Utilizing those Initial Seconds to the Core

It has been found that an average attention span is only 8.5 seconds which is indeed very short! The opening seconds during any video are vital as they pave the way towards retaining your audience interest.

In the initial 10 seconds, they should be able to know clearly what they are about to watch for the rest of your video and what the objective of the video is. This way you will have to gain their confidence that watching the video is worth their time.

An introduction is significant and should be made in the most informative, appealing and interesting way for encouraging them to watch the entire video. Some marketers do a great job of providing a quick preview to their audience regarding the video just before playing the actual video content.

Revolve your Video around your Main Objective

First of all, make sure that the introduction stands out. Remember that your video should be focused on conveying your story to your customers and should provide ample value to them. Showcase your product or service in such a way that it sounds appealing to the customer.

Wrap it up with a solid call-to-action and a url of your website or the landing page. A video also needs to have compelling content for an appealing niche audience similar to a blog post. Make sure about the kind of stories you would want to show your audience through your videos.

Some of the questions you would want to ask, include – are you trying to show how your product or service can solve a problem? Do you want to make a video with a sprinkle of light hearted humor to retain audience interest? Are you trying to make an instructional video which shows how a product works?

Avoiding those Long Nasty Videos!

Make your video short, concise and to the point. Avoid posting long videos which never seem to end and are perceived as ‘boring’ by the audience. Your video should not consume much time and should deliver instant gratification because this is what the web sphere and social media demands. 

One of the most effective ways of utilizing the power of video marketing through how-to or instructional videos. Such type of videos helps a niche audience to get the solution of their problem and enables them to be informed about the latest trends in the industry. 

Sometimes, Humour is the Icing on the Cake

 

Sometimes what a serious video is not able to achieve is done a video with sensible humor. You will have to understand your audience psyche for making that perfect video. Your audience does want to get out of that boring daily rut and enlighten themselves with an informative and entertaining video.

Try to make such a strategy work efficiently. If done sensibly, a video advertising a product or a service can go viral by using humor in their content. In fact, Humor can generate more interest in the video.  After all, not each and every corporate video needs to be serious! Get your brand

Optimizing your Video Content

You created a great video…everything is picture perfect. However, the story remains incomplete! Folks, you will have to take out time for optimizing your video content for Google.

Make sure that you utilize SEO best practices for each one of your videos. A compelling title, well written description and relevant keyword tags are all a inherent part of making your video optimized for search engine rankings.

Including Call-To-Action in your Video

Your target audience watched your video and appreciated it. Now what…now you will have to introduce the concept of call-to-action in your videos or CTAs.

These include Subscribing to your channel, following or liking it, sharing it with all their friends and commenting on it after watching it. All these will help in growing the popularity of your video. It is naturally vital to enable embedding on the videos for receiving inbound links.

Making your Video Mobile Friendly

With more and more people switching to internet browsing over their mobiles, it has become of paramount significance to create mobile friendly videos.

As per statistics, the requirement for mobile videos increases manifold. Due to this reason, we need to make mobile friendly videos for reaching out to a wider section of the intended audience.

Ensure Participation by your Audience

Make all your best efforts to interact with your video by asking various questions to your viewers. At the end of your video or even at the beginning for sparking audience curiosity, you can ask your audience questions. Request them to leave their answers in the comments. By doing this, you will get an opportunity for mutual interaction which will in turn, increase audience engagement.

Sharing your Video Repeatedly

Share your video repeatedly across all the major social media platforms. The more you share, the more exposure your video will get on social media. If your video garners a large number of shares, it can ultimately improve your ranking on search engines. More shares means more publicity.

Video Marketing Tools

Here is a list of the best video marketing tools available which can help you in enhancing your marketing efforts for your product/service. These marketing tools can surely help you to enhance your visibility and promote your business exponentially:

• Vimeo
• Animoto
• Filmora
• Vyond
• Viewbix
• Magisto
• Wideo
• Slidely
• Powtoon
• WeVideo
• Shakr
• VideoScribe

Conclusion

If as a marketer, you haven’t yet thought about video marketing, this is the best time to get started on doing it! With an upward trend and demand for video marketing, using this medium will get you a lot of exposure.

This in turn will help you in promoting your product or service. Follow all the steps outlined above and you will observe your video ratings skyrocket in no time. Get your customers develop a connect with your brand which can eventually help you to stand out from others in a cut throat competitive market. 

Friends, leave your comments below to voice your opinion regarding your favourite video marketing tool you have used or your personal experience for promoting your business through video marketing.

Would you want to know all the major social media analytical tools to measure and test your performance? Watch this video now!